Milou closes Palm Beach shop, rebrands as lifestyle site
As many businesses remain closed because of the coronavirus pandemic, stores like Milou have re-imagined their brands.
While the coronavirus lockdown threatens the livelihood of many local shops, some store owners are rethinking their brand to shift with the times.
One of those is Lourdes de Guardiola, who closed her shop at The Esplanade on April 30 and now has rebranded it as an online lifestyle site featuring her new clothing line, curated products and inspiring content.
“With the whole pandemic, anything you can do to keep yourself motivated is okay,” she said. “As a nation, we are used to big results, big events, big parties and I feel like it all needs to scale down a little bit and look for the thing that makes us happy.”
In 2018, de Guardiola opened Milou, a shop with a curated collection of her favorite finds during her travels. As a professional equestrian show jumper, de Guardiola traveled the world finding artisan and designer products she hadn’t seen in the United States. Her easy, laidback style was a hit among friends and so was Milou, which quickly became a go-to for the understated, bohemian look for women of all ages. She sells leather goods handmade in Argentina, vintage pieces sourced from all over the nation, linen dresses and a new line of children’s clothing she designed.
The polo scene is more Wellington than Palm Beach, but Lourdes de Guardiola has managed to bring an equestrian flair to the island.
On Wednesday, the former equestrian show jumper and coach hosted a trunk show at the Meat Market with collections from her online specialty boutique Milou Palm Beach.
Her focus is seasonless clothing with both bohemian and polo chic, a.k.a lots of linen and leather.
“I carry designers that match the equestrian lifestyle,” de Guardiola said.