Palm Beach Post - Milou closes Palm Beach shop, rebrands as lifestyle site
Milou closes Palm Beach shop, rebrands as lifestyle site See full article. As many businesses remain closed because of the coronavirus pandemic, stores like Milou have re-imagined their brands. While the coronavirus lockdown threatens the livelihood of many local shops, some store owners are rethinking their brand to shift with the times. One of those is Lourdes de Guardiola, who closed her shop at The Esplanade on April 30 and now has rebranded it as an online lifestyle site featuring her new clothing line, curated products and inspiring content. “With the whole pandemic, anything you can do to keep yourself motivated is okay,” she said. “As a nation, we are used to big results, big events, big parties and I...
